By using my training in anthropology, I uncover non-obvious insights from users that demonstrate unmet needs they are trying to meet. Then, I marry that with techniques and analysis I learned while getting my MBA to ensure that those unmet needs overlap with industry trends, market dynamics, and the capabilities and direction of your business. In this way, I can deliver innovations that are not only desirable to end-users, but also strategic to your business.

As a longtime professor at Stanford’s d.school, as well as a practitioner of design across 13 years in design and innovation consulting at IDEO, my posture is as a collaborator and teacher. I will work alongside you and ensure that I’m articulating my rationale and bringing you through my work process with me, every step of the way. My goal is to design with you and ensure that any innovations created are easily owned and operated by you at the end of an engagement. I move between generative and analytical modes: first, creating options, then making informed choices with you.

I have worked with a broad range of clients: from lean teams at startups to Fortune 10 companies; representing industries such as consumer products, software, financial services, healthcare, and more. My favorite folks to work with are those who are curious about their customers and questioning in their approach.

Although I have held many different job titles, what unifies my career is a deep desire to understand people and what they need, then translating that into strategies, products, and business models that embody elegance.